Guides and Ebooks
- How-to guide ($9–$29) — any niche expert.
- Recipe ebook ($12–$25) — food creators.
- Travel itinerary ($9–$19) — travel creators.
- Industry playbook ($29–$99) — B2B and career creators.
- Workbook ($15–$39) — coaches.
Templates
- Notion templates ($9–$49) — productivity creators.
- Canva social templates ($15–$49) — designers.
- Resume templates ($9–$19) — career coaches.
- Spreadsheet budgets ($9–$29) — finance creators.
- Website templates ($29–$99) — web designers.
Creative Assets
- Lightroom presets ($9–$35) — photographers.
- LUTs ($15–$49) — video creators.
- Fonts ($15–$59) — type designers.
- Stock photos ($5–$49) — photographers.
- Music and sound packs ($9–$49) — producers.
Education
- Mini-course ($29–$99) — any expert.
- Full course ($99–$499) — established experts.
- Recorded workshop ($19–$79) — coaches.
- Cohort programme ($199–$999) — coaches with community.
- Language lessons ($29–$149) — tutors.
Health and Fitness
- Workout programme ($19–$59) — trainers.
- Meal plan ($15–$39) — nutritionists.
- Habit tracker ($5–$15) — wellness creators.
Services Packaged as Products
- 1:1 coaching call ($75–$250) — coaches.
- Portfolio or CV review ($49–$149) — career experts.
- Audit (social, website, brand) ($99–$499) — marketers.
- Custom plan ($49–$199) — trainers and nutritionists.
Community and Recurring
- Paid membership ($5–$29/mo) — creators with loyal fans.
- Private newsletter ($5–$15/mo) — writers.
- Template club ($9–$19/mo) — designers.
How to Pick the Right Product
- Start with what people ask you. Your DMs are your best market research.
- Start small. A $19 guide is easier to launch than a $299 course.
- Build a ladder. Free lead magnet → low-price product → coaching or course.
How to Start Selling Today
- Pick one idea from this list.
- Make a simple version in a weekend.
- Add it to a Stred store and put the link in your bio.
- Post about it three times this week.
See the full walkthrough: how to sell digital products on Instagram.
FAQ
What digital products sell best?+
Templates, guides, presets, and short courses tied to a clear problem tend to sell best for creators.
What's the easiest digital product for beginners?+
A short PDF guide or a template. Both can be made in a few days with free tools.
Do I need a website to sell digital products?+
No. A link-in-bio store handles product pages, checkout, and delivery.