What is a good engagement rate on Instagram?
Many consumer accounts sit between 1% and 3%. Smaller accounts often run higher. Use an average of several posts, not your best outlier, when you quote brands.
What do people ask about this tool?
Should I include saves and shares?+
Yes if you have the numbers. This form lets you add them so the rate matches what you tell brands.
Is a view-based rate better for Reels?+
Yes. Follower count ignores reach. Views tell you how the video did with the people who actually saw it.
Ready to sell from the same link?
These tools help you quote, package, and post. Stred is the storefront that takes payment when someone taps your bio. Free to start, 0% platform fees.
Related tools
Estimates only. Stred updated these tools on 1 November 2026. Check your own numbers before you send a quote or publish a price.