How does an influencer rate calculator work?
Most quotes start with cost per thousand followers or views, then move up or down with engagement. Industry write-ups such as Influencer Marketing Hub show wide ranges by size and niche. This tool uses a mid-market CPM, an engagement multiplier, and a niche factor so you can see a low, typical, and high quote.
What is a fair Instagram rate per post?
A common starting point is $10 to $20 per 1,000 followers for a feed post, with Reels often higher and Stories lower. Creators with a tight niche or a strong save and comment rate can charge more. Always add usage rights and exclusivity as extra line items.
How do you share rates without a messy media kit thread?
Put your packages on a public page next to your audience stats. A Stred store can hold brand inquiries, a media kit, and your own products on the same bio link.
What do people ask about this tool?
Is this the same as an Instagram rate calculator?+
Yes. Choose Instagram as the platform to estimate feed posts, Reels, and Stories from your follower count and engagement.
Why is engagement weighted so heavily?+
Brands pay for people who act, not only for reach. A smaller account with a 5% engagement rate can beat a larger account with 0.8%.
Should I publish these numbers?+
You can. Many creators show starting rates and say custom quotes are available. Update the numbers when your average views change.
Ready to sell from the same link?
These tools help you quote, package, and post. Stred is the storefront that takes payment when someone taps your bio. Free to start, 0% platform fees.
Related tools
Estimates only. Stred updated these tools on 1 November 2026. Check your own numbers before you send a quote or publish a price.